The name 19-69 stands for freedom, tolerance and counterculture.
The inspiration includes different iconic moments of counterculture throughout history.
The influence of art and music have left marks on each 19-69 fragrance in terms of content, name and packaging, as each scent is inspired by a different era, culture or setting from Africa, Europe, the States or Asia.
The different colours symbolise a rainbow, which in the year 1969, stood for peace and freedom.